Meta's privacy changed

ADDEDPrivacy Policy Highlights To promote safety, security and integrity and comply with applicable laws To personalize offers, ads and other sponsored or commercial content To develop and provide features and integrations To understand how people use and interact with Meta Company Products If we need it to operate or provide our Products. For example, we need to keep some of your information to maintain your account. Learn more . The feature we use it for, and how that feature works. For example, messages sent using Messenger's vanish mode are retained for less time than regular messages. Learn more . How long we need to retain the information to comply with certain legal obligations. See some examples . If we need it for other legitimate purposes, such as to prevent harm; investigate possible violations of our terms or policies; promote safety, security and integrity; or protect ourselves, including our rights, property or products In response to legal requests, like search warrants, court orders, production orders or subpoenas. These requests come from third parties such as civil litigants, law enforcement and other government authorities. Learn more about when we respond to legal requests. In accordance with applicable law To promote the safety, security and integrity of Meta Products , users, employees, property and the public. Learn more . Why and how we process your information Information categories we use (see ' What Information do we collect? ' for more information on each information category) The actual information we use depends on your factual circumstances, but could include any of the following: Personalize features and content (such as your News Feed , Instagram Feed and Stories); Make suggestions for you (such as people you may know, groups or events that you may be interested in or topics that you may want to follow) on and off our products. Content you create, like posts, comments or audio Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features Metadata about content Types of content you view or interact with, and how you interact with it Apps and features you use, and what actions you take in them Purchases or other transactions you make Hashtags you use The time, frequency and duration of your activities on our Products Device characteristics and device software What you're doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots) Identifiers that tell your device apart from other users' Device signals Information you've shared through your device settings (like GPS location) Location-related information Information about the network you connect your device to Reports about our products' performance on your device Information from cookies and similar technologies Providing ads on the Meta Products: Our ads system automatically processes information that we've collected and stored associated with you. Our ads system uses this information to understand your interests and your preferences and personalize your ads across the Meta Products. Our ads system prioritizes what ad to show you based on what audience advertisers want to reach. Then we match the ad to people who might be interested. Learn more about how our ads system works Age The gender you provide Information about ads we show you and how you engage with those ads Location information Create and maintain your account and profile, Connect your Meta Products account, including your public profile information, to an integrated partner to sign in or share your information, Facilitate the sharing of content and status, Provide and curate features, Provide messaging services, the ability to make voice and video calls and connect with others, Provide advertising products, Understand and enable creation of content like text, audio, images and videos, including through artificial intelligence technology we provide, Undertake analytics, and Facilitate your purchases and payments on Meta Pay or other Meta checkout experiences. See if a product is working correctly, Troubleshoot and fix it when it's not, Test out new products and features to see if they work, Get feedback on our ideas for products or features, and Conduct surveys and other research about what you like about our Products and brands and what we can do better. Your public profile information (including your name, username and profile picture) Messages you send and receive, including their content, subject to applicable law Metadata about content and messages, subject to applicable law Purchases or other transactions you make, including truncated credit card information Information you've shared through your device settings Information about the network you connect your device to, including your IP address Verify accounts and activity, Find and address violations of our terms or policies. In some cases, the decisions we make about violations are reviewed by the Oversight Board , Investigate suspicious activity, Detect, prevent and combat harmful or unlawful behavior, such as to review and, in some cases, remove content reported to us, Identify and combat disparities and racial bias against historically marginalized communities, Protect the life, physical or mental health, well-being or integrity of our users or others, Detect and prevent spam, other security matters and other bad experiences, Detect and stop threats to our personnel and property, and Maintain the integrity of our Products. We'll contact you via email or in-product notifications in relation to the Meta Products, product-related issues, research or to let you know about our terms and policies. Contact information on your profile and your communications with us Information from cookies and similar technologies. To operate and provide the services described in the terms that apply to the Meta Product(s) you are using. This includes allowing you to share information and connect with your family and friends around the globe; and To fix, analyze and improve our Products. Processing information subject to special protections under applicable laws that you provide so we can share it with those you choose, to provide, personalize and improve our Products and to undertake analytics. We'll collect, store, publish and apply automated, or sometimes manual (human), processing for these purposes. Any information with special protections that you choose to provide, such as your religious views, your sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs or trade union membership, or as part of surveys you choose to participate in, and where you have given your explicit consent Receiving and using information from third parties to tailor the ads you see: We'll use information that advertisers, businesses and other partners provide us about activity off Meta Products that we have associated with you to personalize ads that we show you on Meta Products, and on websites, apps and devices that use our advertising services. We receive this information whether or not you're logged in or have an account on our Products. See the Cookies Policy for more information. Information and content you provide, such as your name or email address We share your email (or other contact information) or other information you might choose when you direct us to share it with an advertiser so they can contact you with additional information about a promoted product, and If you choose to integrate other apps, games or websites with Meta Products and log in, we'll share your information with the app, game or website to log you in. Information such as your contact or profile information Content you create, like posts or comments Provide insights and measurement reports to businesses, advertisers and other partners to help them measure the effectiveness and distribution of their or their clients' ads, content and services, to understand the kinds of people who are seeing their content and ads, and how their content and ads are performing on and off Meta Products, and Provide aggregated user analytics and insights reports that help businesses, advertisers and other partners better understand the audiences with whom they may want to connect, as well as the types of people who use their services and how people interact with their websites, apps and services. Identifiers that tell your device apart from other users To provide a seamless, consistent and richer, innovative experience across the Meta Company Products to enable cross app interactions, sharing, viewing and engaging with content, including posts and videos. To understand, in aggregate, your usage of and across our Products, to accurately count people and businesses; and To validate metrics directly related to these, in order to inform and improve product direction and development and to adhere to (shareholder/earning) reporting obligations. When we show you ads through Meta Audience Network when you visit other apps, our systems automatically process the information we have collected and stored about you and others to identify you as a Meta Product user and tailor the ads you see. Information you provide Depending on your settings and subject to applicable law, we'll share marketing communications with you. We'll collect and store your information and use it to send marketing communications to you, like an email, subject to applicable laws. Information and content you provide, including your contact information like email address Device identifiers We carry out surveys and use information (including from researchers we collaborate with) to conduct and support research and innovation on topics of general social welfare, technological advancement, public interest, health and well-being. For example, we analyze information that we have about migration patterns during crises. This helps relief organizations get aid to the right places. We collect, store, combine, analyze and apply automatic processing techniques like aggregation of information as well as manual (human) review, and share information, as necessary to research and innovate for social good in this way. We support research in areas like artificial intelligence and machine learning. Anonymizing your information In some cases, we anonymize information we have associated with you, such as your activity on and off our Products, and use the resulting information, for example, to provide and improve our Meta Products, including ads. In response to legal requests from third parties such as civil litigants, law enforcement and other government authorities To comply with applicable law or legitimate legal purposes To promote the safety, security and integrity of Meta Companies, Meta Products, users, employees, property and the public Metadata about content, subject to applicable law For processing information when the law requires it: Where we are under an obligation to disclose information such as, for example, if we receive a valid legal request for certain information such as a search warrant, we will access, preserve and/or share your information with regulators, law enforcement or others. The way in which the information will be processed depends on the specific circumstances. See the "How do we respond to legal requests, prevent harm and promote safety and integrity?" section of the Meta Privacy Policy for more. " Information for Law Enforcement Authorities " provides information on the operational guidelines law enforcement needs to follow.