How to stop Hotels.com training AI on your data
What the policy itself says, plan by plan. Where Hotels.com publishes the steps, they're here in its own words, read from an archived copy of the page that gives them. Where it doesn't, this page says so instead of inventing a menu path.
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This is not silence, which is what makes it worth reading. The statement carries a section headed "Our use of artificial intelligence" opening "We use artificial intelligence (AI) and machine learning (ML) for various purposes to deliver our platform and associated services", and then names fourteen of them — pricing, fraud, feature generation, auto moderation, chatbot, insurance, search engine optimisation, content generation, search and ranking, recommendations, security governance, productivity, anomaly detection and images — before adding a fifteenth headed "Other", for uses "not captured by the above categories". Having set out that much, it never says whether any of your data is used to build the models behind any of it. The nearest approach is "To enrich other applications such as embeddings", which describes something derived from your data without saying it is training. One phrase does recur throughout the purposes table — "Market research, analytics and training purposes to improve our services", 55 times — and it is the reason this entry cannot simply record an absence: it neither says model training nor rules it out, and the same document's only unambiguous use of the word is a call-recording clause about "quality control, training, dispute resolution". Fourteen uses named, and the fifteenth question unanswered. This entry originally said "machine learning does not appear" and counted ten applications. Both were wrong: the section is rendered in spans inside leaf divs and this site's text extractor was dropping them. The extractor was fixed on 1 September 2026 and the cited capture re-read.
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