· fitness

Fitbit vs Oura

Fitbit's policy answers the question and is graded F. Oura's doesn't say either way. That's a finding about the document, not a worse grade.

Grades read the plan most people are on. Each company's full entry has every plan, every clause and the archived copy it was read from.

Fitbit

Fitbit uses the information it collects to develop new features "which may include generative artificial intelligence models". It holds heart rate, sleep and location.

Verdict

By default: Trains on you by default
The way out: No opt-out in the policy
What F means: On by default, with no way out on the plan you are on — and nothing short of reading the terms would have told you.
Last checked: 5 Oct 2026

Read the full verdict →

Oura

Oura's policy puts its own use of your data under a heading that says "Large Language Model Training", and rules out only selling it for somebody else's LLM. Whether it trains a model, it never says.

Verdict

By default: The policy does not say
The way out: Nothing to opt out of on the record
Last checked: 5 Oct 2026

Read the full verdict →

Fitbit: every plan

Fitbit · what each plan can refuse · checked 5 Oct 2026

1 PLAN

Plan

Exposure

Trains

Opt-out path

Retention

De-identified

Human review

All accounts

89 / 100

YES

None offered

Not stated

Unknown

How the score is made89 / 100 · the rubric

Default50 / 50

On by default, with no way out on this plan

Way out33 / 33

No route to refuse is stated

Paywall0 / 4

No paywall on the control

Scope2 / 4

3 kinds of data are in scope

Human review2 / 4

The policy does not say whether people read it

De-identified2 / 2

Nothing is said about de-identification

EVERY CELL ABOVE IS SOURCED FROM A QUOTED CLAUSE OR A DOCUMENTED SEARCH · SEE THE EVIDENCE ABOVE

EXPOSURE IS SCORED 0–100 ON ONE AXIS, HOW HARD IT IS TO STOP THIS PLAN TRAINING ON YOU. THE GRADE IS THE BAND IT FALLS IN: A 0–10 · B 11–25 · C 26–45 · D 46–60 · E 61–80 · F 81–100. HOW THE SCORE IS SET

All accountsTRAINS: YES

OPT-OUT: None offered
RETENTION: Not stated
EXPOSURE: 89 / 100
DE-IDENTIFIED: Not stated
HUMAN REVIEW: Unknown

Oura: every plan

Oura · what each plan can refuse · checked 5 Oct 2026

1 PLAN

Plan

Exposure

Trains

Opt-out path

Retention

De-identified

Human review

All accounts (Oura Ring and subscription)

UNCLEAR

Not established, see below

Not stated

—

Not established

EVERY CELL ABOVE IS SOURCED FROM A QUOTED CLAUSE OR A DOCUMENTED SEARCH · SEE THE EVIDENCE ABOVE

All accounts (Oura Ring and subscription)UNCLEAR

OPT-OUT: Not established
RETENTION: Not stated
EXPOSURE: —
DE-IDENTIFIED: —
HUMAN REVIEW: Not established

Every grade on this page is the one on the company's own entry, read from a dated, archived copy of its policy. Nothing here is computed separately. How grades are set · All comparisons