Meta (Facebook / Instagram) TikTok
On what the policies say, there's nothing between them. Both are graded D.
Meta (Facebook / Instagram)
Meta's UK policy names developing and improving AI technology as a purpose and public posts as its input. The way out is an objection form on Meta's own AI page, not in the policy.
Verdict
D
- Trains on you by default
- Opt out by contacting support
- On by default. An opt-out exists, but you have to go looking for it.
- 6 Sept 2026
TikTok
TikTok trains its machine-learning models on how you use the platform, including interactions monitored across your devices. No product opt-out is offered.
Verdict
D
- Trains on you by default
- Opt out by contacting support
- On by default. An opt-out exists, but you have to go looking for it.
- 5 Oct 2026
Meta (Facebook / Instagram): every plan
Meta (Facebook / Instagram) · what each plan can refuse · checked 6 Sept 2026
UK accounts
YES
Contact support
Not stated
Not stated
Unknown
32 / 50
On by default, with a way out
18 / 33
Refusing means writing to the company
0 / 4
No paywall on the control
2 / 4
3 kinds of data are in scope
2 / 4
The policy does not say whether people read it
2 / 2
Nothing is said about de-identification
US accounts
UNCLEAR
UNCLEAR
Not established, see below
Not stated
—
Not established
UK accountsTRAINS: YES
- Contact support
- Not stated
- 56 / 100
- Not stated
- Unknown
US accountsUNCLEAR
- Not established
- Not stated
- —
- —
- Not established
TikTok: every plan
TikTok · what each plan can refuse · checked 5 Oct 2026
All accounts
YES
Contact support
Not stated
Not stated
Unknown
32 / 50
On by default, with a way out
18 / 33
Refusing means writing to the company
0 / 4
No paywall on the control
2 / 4
3 kinds of data are in scope
2 / 4
The policy does not say whether people read it
2 / 2
Nothing is said about de-identification
All accountsTRAINS: YES
- Contact support
- Not stated
- 56 / 100
- Not stated
- Unknown