232 APPS TRACKED · 227 CLAUSES ON FILE · 38 WITH NO CLAUSE TO QUOTE
· social

Meta (Facebook / Instagram) vs TikTok

On what the policies say, there's nothing between them. Both are graded D.

Grades read the plan most people are on. Each company's full entry has every plan, every clause and the archived copy it was read from.

Meta (Facebook / Instagram)

Meta's UK policy names developing and improving AI technology as a purpose and public posts as its input. The way out is an objection form on Meta's own AI page, not in the policy.

Verdict
D
By default
Trains on you by default
The way out
Opt out by contacting support
What D means
On by default. An opt-out exists, but you have to go looking for it.
Last checked
6 Sept 2026
Read the full verdict →

TikTok

TikTok trains its machine-learning models on how you use the platform, including interactions monitored across your devices. No product opt-out is offered.

Verdict
D
By default
Trains on you by default
The way out
Opt out by contacting support
What D means
On by default. An opt-out exists, but you have to go looking for it.
Last checked
5 Oct 2026
Read the full verdict →

Meta (Facebook / Instagram): every plan

UK accountsTRAINS: YES
OPT-OUT
Contact support
RETENTION
Not stated
EXPOSURE
56 / 100
DE-IDENTIFIED
Not stated
HUMAN REVIEW
Unknown
US accountsUNCLEAR
OPT-OUT
Not established
RETENTION
Not stated
EXPOSURE
—
DE-IDENTIFIED
—
HUMAN REVIEW
Not established

TikTok: every plan

All accountsTRAINS: YES
OPT-OUT
Contact support
RETENTION
Not stated
EXPOSURE
56 / 100
DE-IDENTIFIED
Not stated
HUMAN REVIEW
Unknown

Every grade on this page is the one on the company's own entry, read from a dated, archived copy of its policy. Nothing here is computed separately. How grades are set · All comparisons