· social

TikTok vs Snap

On what the policies say, there's nothing between them. Both are graded D.

Grades read the plan most people are on. Each company's full entry has every plan, every clause and the archived copy it was read from.

TikTok

TikTok trains its machine-learning models on how you use the platform, including interactions monitored across your devices. No product opt-out is offered.

Verdict

By default: Trains on you by default
The way out: Opt out by contacting support
What D means: On by default. An opt-out exists, but you have to go looking for it.
Last checked: 5 Oct 2026

Read the full verdict →

Snap

Snap says it may use what you post publicly, on Spotlight, Public Stories and the Snap Map, to train its generative models unless you switch it off in Settings. Private snaps and chats: not stated.

Verdict

By default: Trains on you by default
The way out: A self-serve opt-out exists
What D means: On by default. An opt-out exists, but you have to go looking for it.
Last checked: 5 Oct 2026

Read the full verdict →

TikTok: every plan

TikTok · what each plan can refuse · checked 5 Oct 2026

1 PLAN

Plan

Exposure

Trains

Opt-out path

Retention

De-identified

Human review

All accounts

56 / 100

YES

Contact support

Not stated

Unknown

How the score is made56 / 100 · the rubric

Default32 / 50

On by default, with a way out

Way out18 / 33

Refusing means writing to the company

Paywall0 / 4

No paywall on the control

Scope2 / 4

3 kinds of data are in scope

Human review2 / 4

The policy does not say whether people read it

De-identified2 / 2

Nothing is said about de-identification

EVERY CELL ABOVE IS SOURCED FROM A QUOTED CLAUSE OR A DOCUMENTED SEARCH · SEE THE EVIDENCE ABOVE

EXPOSURE IS SCORED 0–100 ON ONE AXIS, HOW HARD IT IS TO STOP THIS PLAN TRAINING ON YOU. THE GRADE IS THE BAND IT FALLS IN: A 0–10 · B 11–25 · C 26–45 · D 46–60 · E 61–80 · F 81–100. HOW THE SCORE IS SET

All accountsTRAINS: YES

OPT-OUT: Contact support
RETENTION: Not stated
EXPOSURE: 56 / 100
DE-IDENTIFIED: Not stated
HUMAN REVIEW: Unknown

Snap: every plan

Snap · what each plan can refuse · checked 5 Oct 2026

2 PLANS

Plan

Exposure

Trains

Opt-out path

Retention

De-identified

Human review

Public content (Spotlight, Public Stories, Snap Map)

53 / 100

YES

Self-serve toggle

Not stated

Yes

How the score is made53 / 100 · the rubric

Default32 / 50

On by default, with a way out

Way out15 / 33

One switch, but the policy never says which way it ships

Paywall0 / 4

No paywall on the control

Scope0 / 4

One kind of data is in scope

Human review4 / 4

People may read what you submit

De-identified2 / 2

Nothing is said about de-identification

Private snaps, chats and My AI conversations

UNCLEAR

Not established, see below

Not stated

—

Not established

EVERY CELL ABOVE IS SOURCED FROM A QUOTED CLAUSE OR A DOCUMENTED SEARCH · SEE THE EVIDENCE ABOVE

Public content (Spotlight, Public Stories, Snap Map)TRAINS: YES

OPT-OUT: Self-serve toggle
RETENTION: Not stated
EXPOSURE: 53 / 100
DE-IDENTIFIED: Not stated
HUMAN REVIEW: Yes

Private snaps, chats and My AI conversationsUNCLEAR

OPT-OUT: Not established
RETENTION: Not stated
EXPOSURE: —
DE-IDENTIFIED: —
HUMAN REVIEW: Not established

Every grade on this page is the one on the company's own entry, read from a dated, archived copy of its policy. Nothing here is computed separately. How grades are set · All comparisons