To develop and improve our Services: We are always looking for ways to make our Services smarter, faster, secure, integrated, and useful. We use information and collective learnings (including feedback) about how people use our Services, as well as content that has been de-identified and aggregated in accordance with applicable data contribution product functionalities, to troubleshoot, to identify trends, usage, activity patterns and areas for integration, to improve our Services and to develop new products, features and technologies that benefit our users and the public. For example, to improve the @mention feature, we automatically analyze recent interactions among users and how often they @mention one another to surface the most relevant connections for users, or we might analyze Marketplace search terms to improve the accuracy and relevance of suggested apps returned when you use the search feature. In some cases, we apply these learnings across our Services to improve and develop similar features, to better integrate the Services you use, or to provide you with insights based on how others use our Services. We also test and analyze certain new features with some users before rolling the feature out to all users.
To communicate with you about the Services: We use your contact information to send transactional communications via email and within the Services, including confirming your purchases, reminding you of subscription expirations, responding to your comments, questions and requests, and providing customer support. We also provide tailored communications based on your activity and interactions with us, and we may contact you regarding product feedback. If an opt out is available, you will find that option within the communication itself or in your account settings.
To conduct marketing and promotional activities: We use information about you and how you use the Services for analysis, research and communications relating to marketing (including targeted advertising of products that may interest you), promotional activities, and business development. We may use your contact information and information about how you use the Services to send promotional communications that may be of specific interest to you, including by email and by displaying Atlassian ads on other companies' websites and applications. These communications may be informed by, for example, your interactions (like counting ad impressions), and are aimed at driving engagement and maximizing what you get out of the Services, including information about new features, survey requests, newsletters, and events we think may be of interest to you. We may use artificial intelligence in responding to your pricing, billing or licensing-related requests. We also communicate with you about new Services, product offers, promotions, and contests. You can control whether you receive these communications as described below at " How to access and control your information " under "Opt-out of communications."
To provide customer support: We use your information to resolve technical issues you encounter, to respond to your requests for assistance, to analyze crash information, and to repair and improve the Services, including for development, training, or fine-tuning of machine learning and artificial intelligence models. We may also use generative artificial intelligence in responding to your support related requests. Where you give us express permission to do so, we may disclose information to a third-party expert for the purpose of responding to support-related requests.
To maintain Service safety and security: We use information about you and your use of the Services to verify accounts and activity, to detect, prevent, and respond to potential or actual security incidents, and to monitor and protect against other malicious, deceptive, fraudulent, illegal or inappropriate activity, including violations of Service policies. Detection and response may leverage generative artificial intelligence or machine learning tools.
To protect our legitimate business interests and legal rights: Where required by law or where we believe it is necessary to protect our legal rights and interests, or the legal rights or interests of others, we use information about you in connection with legal claims, compliance, regulatory, and audit functions, and disclosures in connection with the acquisition, merger or sale of a business.
With your consent: We use information about you where you have given us consent to do so for a specific purpose not listed above. For example, we may publish testimonials or featured customer stories to promote the Services, with your permission.