This is an extract from an archived copy, fetched 7 September 2026. Fitbit didn't author this page for us. It's a snapshot we captured from https://www.fitbit.com/global/uk/legal/privacy-policy. We hold the whole page and publish this part of it: the sentence a verdict rests on, with the text either side, so you can see it hasn't been lifted out of an exception.
The passage, in context
IMPROVE, PERSONALIZE, AND DEVELOP THE SERVICES We use the information we collect to improve and personalize the Services and to develop new ones. For example, we use the information to troubleshoot and protect against errors; perform data analysis and testing; conduct research and surveys; and develop new features and Services, which may include generative artificial intelligence models.
Other captures of this document the entry has cited
Checking the rest of it
The complete page is kept here and isn't republished. It's Fitbit's copyrighted document, and an extract is what a reader needs to check a quotation. The SHA-256 above is of that whole snapshot: fetch the page yourself, hash it, and you can tell whether ours has been altered without having to trust us.
If you work for Fitbit, or you are researching this and need the full capture, ask us for it and we will send it. If you believe a quote here is wrong or out of date, send us the paragraph. The correction gets published beside the clause.