Providing Age Appropriate Experiences . We use information associated with your Microsoft account to provide more age-appropriate experiences across our services. This may include information you provide, such as your date of birth or settings you choose in your account, information from your use of Microsoft services, such as how you interact with features, content, and products, or information from partners or verification services, such as age range signals received from app stores. We use this information to help us apply age-appropriate protections, settings, and experiences. When we apply age-based protections, we generally apply them across Microsoft services connected to your account so that your experience is consistent. We may share age group information with Microsoft apps and services, as well as third-party apps, so that they can apply appropriate safeguards, tailor experiences, and comply with applicable laws and regulations.

Troubleshooting and Updates . We use data to troubleshoot and resolve performance issues, develop updates and security patches, and notify users of product updates. This may include using automated systems to detect security and safety issues.

Product improvement . We use data to improve our products, including adding new features and capabilities. For example, we use error reports to improve security features, queries and clicks in Bing to improve search results, and voice data to develop and improve speech recognition accuracy.

Product development . We use data to develop new products. For example, we use data, often de-identified, to better understand our customers' computing and productivity needs, and to train and fine-tune AI models, which can shape the development of new products. As part of our efforts to improve and develop our products, we may use your data to develop, train, and fine-tune our AI models, including large language models (LLMs). Learn more here .

Promotional communications . We use data to send you promotional messages. See the How to access and control your personal data section for information on managing your contact data, email subscriptions, and promotional messages.

Relevant offers . Microsoft uses data to provide you with product information and offers likely to interest you, such as new games based on your activity.

Advertising . We use data for advertising on Microsoft and third-party properties, sometimes using automated processes to make ads more relevant. Microsoft does not use what you say in emails, human-to-human chat, video calls or voice mail, or your personal files, photos, or documents to target ads to you. See the Advertising section for more details.