Archived snapshot: Strava · Is It Training on Me?

← Strava · Privacy Policy

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Paragraph 45 of 130

To Analyze and Improve Our Services

Analytics : We use information to measure traffic and usage trends, understand how visitors interact with content, and make improvements. This may include the use of cookies and other tracking technologies, as described in the Cookies and Similar Tracking Technologies section.

Services Improvement : We use information to conduct research, and to analyze, develop, troubleshoot, increase functionality, and otherwise improve the Services.

AI Development : We use information to enhance the quality, reliability, and/or accuracy of our AI Features by creating, developing, training, testing, improving, and maintaining AI and ML models run by Strava or our service providers. We use aggregated, de-identified information for AI Features where possible for their purpose. Learn more about your choices to contribute to Strava's development of AI Features.

Sponsored Content : We use information to display challenges, segments, and other content sponsored by third parties like brands or event partners.

Marketing and Promotions : We use information to send you content about our Services and suggest or offer you promotions, trial offers, features, or activities.

Targeted Advertising : We advertise our Services through third parties, and may use cookies and other tracking technologies to support targeted advertising and serve relevant ads (see Cookies and Similar Tracking Technologies ).

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