Provide and improve our advertising services, including to serve ads (including personalised ads, where permitted). For information about how we process personal information through our advertising network, see our TikTok Ad Network Privacy Policy .

Create analytics reports so that partners, sellers and creators can see how their content, ads or products are performing and to better understand their audience and buyers.

Maintain and enhance the safety, security, and stability of the Platform by identifying and addressing technical or security issues or problems (such as technical bugs, spam accounts, and detecting abuse, fraud, and illegal activity).

Review, improve, and develop the Platform, including by monitoring interactions and usage across your devices, analysing how people are using it, and by training, testing, and improving our technology, such as our machine learning models and algorithms.

Share your information with third party platforms to provide you with features, like content sharing at your request when you integrate your TikTok account with a third party service.

Facilitate research conducted by independent researchers that meets certain criteria.

Promote the Platform or third party services through marketing communications, contests, or promotions.