Individuals. Apple may collect data about you from other individuals - for example, if that individual has sent you a product or gift card, invited you to participate in an Apple service or forum, or shared content with you.

At Your Direction. You may direct other individuals or third parties to share data with Apple. For example, you may direct your mobile carrier to share data about your carrier account with Apple for account activation, or for your loyalty program to share information about your participation so that you can earn rewards for Apple purchases.

Apple Partners. We may also validate the information you provide - for example, when creating an Apple Account, with a third party for security, and for fraud-prevention purposes.

To power features such as search and as a source for our foundational AI models, Apple uses Applebot, a web crawler, to crawl information that is publicly available on the internet. We have measures in place to reduce the amount of personal data we collect and make no attempt to connect data crawled to any individual Apple user, or to build profiles about individuals. Your private personal data is not used to train our foundational AI models. To exercise your right as an individual to opt out of processing, visit the Apple Intelligence Privacy Inquiries form . For more information about Applebot, visit support.apple.com/120320 .

For research and development purposes, we may use datasets such as those that contain images, voices, or other data that could be associated with an identifiable person. When acquiring such datasets, we do so in accordance with applicable law, including law in the jurisdiction in which the dataset is hosted. When using such datasets for research and development, we do not attempt to reidentify individuals who may appear therein.

Apple uses personal data to power our services, to process your transactions, to communicate with you, for security and fraud prevention, and to comply with law. We may also use personal data for other purposes with your consent.

Apple uses your personal data only when we have a valid legal basis to do so. Depending on the circumstance, Apple may rely on your consent or the fact that the processing is necessary to fulfill a contract with you, protect your vital interests or those of other persons, or to comply with law. We may also process your personal data where we believe it is in our or others' legitimate interests, taking into consideration your interests, rights, and expectations. More information is available in the product-specific information embedded in our products and features as described above. If you have questions about the legal basis, you can contact the Data Protection Officer at apple.com/legal/privacy/contact .