This is an extract from an archived copy, fetched 19 August 2026. Booking.com didn't author this page for us. It's a snapshot we captured from https://www.booking.com/content/privacy.html. We hold the whole page and publish this part of it: the sentence a verdict rests on, with the text either side, so you can see it hasn't been lifted out of an exception.
The entry cited this capture from 19 August 2026 until 24 August 2026, when the document was re-read; it now cites the capture of 7 September 2026. This page stays so that anything that linked it still works.
The passage, in context
We use personal data about travelers using our platform for analytical purposes, including for analyzing how you or travelers like you with similar interests use our platform, understanding customer sentiment and satisfaction, measuring our operating performance and improving trip services. We may process your user ID for the purpose of measuring the audience visiting our websites. We may use your personal data to develop and enhance our machine learning models and artificial intelligence systems. This is a necessary part of our ongoing commitment to make our services better and enhance our travelers' experience. For further details, see the section How we use artificial intelligence and make automated decisions .
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