Responsible AI at Cresta

At Cresta, responsible AI means building with fairness, ethics, transparency, and risk management at the core-so enterprises can innovate with confidence.

Fairness

Cresta meticulously balances fairness at the model level by leveraging diverse datasets, customizing models with proprietary customer data, and mitigating biases through robust monitoring. At the application level, Cresta fosters inclusivity by reinforcing context-specific best practices and minimizing human bias in performance management, empowering agents with diverse skills and backgrounds to be successful.

Privacy & ethics

Cresta upholds the highest standards of privacy and ethics by focusing on enhancing agent performance and customer experience without compromising personal data. We do not use any protected explicit signals, such as metadata related to medical or financial attributes, in the process of training our models. We use industry-leading personally identifiable information (PII) redaction algorithms, as well as Payment Card Industry Data Security Standard (PCI-DSS) and ISO27701 compliance.

Transparency