To secure and protect the Epic Services and others (legitimate interests, contractual necessity, or legal obligations): For example, we may use your information to detect and prevent fraud, cheating, hacking, account theft, misuse, and other unauthorized activities on the Epic Services, and protect the rights, property, and safety of Epic, our users, and others.

To moderate the Epic Services (legitimate interests, legal obligations, or contractual necessity): For example, we may use your information to detect, moderate, and respond to reported illegal, harmful, toxic, and fraudulent content and conduct that violates applicable laws or our terms and policies.

To develop the Epic Services (legitimate interests): For example, we may use your information to manage alpha, beta, and early access tests and gather feedback.

To understand and improve the Epic Services (legitimate interests): For example, we may use your information to analyze your use of the Epic Services, support auditing, and improve features, technologies, and processes, including by training machine learning technologies to detect and moderate illegal, harmful, toxic, and fraudulent conduct and content that violates applicable laws or our terms and policies.

To personalize the Epic Services (consent or legitimate interests): For example, we may use your information to present content, features, and recommendations tailored to you, or inferred from your activity, including by suggesting games, Islands, items, and game levels, and to improve the machine learning technologies that help deliver these personalized recommendations. For more information on these recommendations, please read here .

To promote the Epic Services (consent or legitimate interests): For example, we may use your information to manage, customize, and measure the effectiveness of our advertisements, promotional offers, surveys, and events.

To facilitate corporate transactions (legitimate interests): For example, we may transfer your information within our corporate group in the event of a company restructure and to a third-party company in connection with, or during negotiations for, a sale, merger, divestiture, restructuring, reorganization, dissolution, bankruptcy, liquidation, or other transfer of some or all our assets, or another similar corporate activity.