To facilitate and optimize our marketing campaigns, ad management and sales operations, and to manage and deliver advertisements for our products and services more effectively, including on other websites and applications. Such activities allow us to highlight the benefits of using our Services, and thereby increase your engagement and overall satisfaction with our Services. This includes contextual, behavioral and interests-based advertising based on your activity, preferences or other data available to us or to our business partners ( Legitimate Interests; Consent );

To facilitate, sponsor and offer certain events, contests and promotions ( Legitimate Interests ).

Customer, User, Professional and Prospect personal data

To gain a better understanding on how individuals use and interact with our Services, which content and data they have processed through our Services, and how we could improve their and others' user experience and the value they can generate from using the Services, so we can continue improving our products, offerings and the overall performance of our Services, including through the utilization and optimization of Artificial Intelligence and Machine Learning capabilities ( Legitimate Interests );

To contact our Customers, Users and Prospects with general or personalized service-related messages, as well as promotional messages that may be of specific interest to them ( Performance of Contract; Legitimate Interests; Consent );

To support and enhance our data security measures and integrity of our Services, including for the purposes of preventing and mitigating the risks of fraud, error or any illegal, criminal or prohibited activity ( Performance of Contract; Legitimate Interests; Legal Obligation );

To create aggregated statistical data, inferred non-personal data, or anonymized or pseudonymized data (rendered non-personal and non-identifiable), which we or our business partners may use to provide and improve our respective services, or for any other purpose ( Legitimate Interests );