We use the information we collect about you for the purposes set out below:

Providing you with the Service: We use the information that you directly give us to provide the Service to you. This includes allowing you to log in to the Service, operating and maintaining the Service and giving you access to your Content. We may also use information we collect about you automatically to remember information about you so that you will not have to re-enter it during your visit or the next time you visit the Service.

For data analytics: We use information about you to help us improve the Service and our users' experience, including by monitoring aggregate metrics such as total number of visitors, traffic, and demographic patterns.

For Service improvement (including analytics and machine learning): We may analyse your Content and related data in your account to improve the Service, and to train our algorithms, models, and AI products and services using machine learning to develop, improve and provide our Service. If you don't want your Content to be used for machine learning, you can generate Content privately with any paid subscription plan. Private Content isn't accessible to others and won't be used by Leonardo.Ai for model training.

Customizing the Service for you: We may use and combine the information you provide us and information about you that we collect automatically and receive from other sources (including information we receive on and off our Service) and combine it with information about the behaviour of other users to make sure that your use of the Service is customized to your needs. For example, to recommend content that is likely to be useful to you, we may use information derived from your prior behaviour on our Service, the use of content by other people and other inferred information.

To communicate with you about the Service: We may use your contact information to get in touch with you and to send communications about critical elements of the Service. For example, we may send you emails about technical issues, security alerts or administrative matters.

To promote and drive engagement with the Service: We may use your contact information to get in touch with you about taking part in our surveys or about features and offers relating to the Service that we think you would be interested in. We may also use information we collect about you to make sure that you get the most relevant offers and promotions based on your use of the Service, and your preferences.