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← Lloyds Banking Group · Privacy Policy

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Paragraph 434 of 458

The right to data portability

You have the right to get certain personal information from us as a digital file. This means you can keep and use it yourself and give it to other organisations if you choose to. If you want, we'll give it to you in an electronic format that can be easily re-used, or you can ask us to pass it on to other organisations for you. Please see the 'How to contact us' section to do this.

The right to object

You have the right to object to us using your personal information for marketing purposes, and we must act on this. You can also object to any use of your information where we have given 'legitimate interest' as our reason for using it. You must tell us the reason for the objection and how it affects you as an individual.

We can refuse your objection if we can show that there are legal or other official reasons why we need to keep or use the information. If this is the case, we'll explain our reasons to you. Please see the 'How to contact us' section if you want to object to us using your information.

Rights in relation to automated decision making and profiling

You have rights around automated decision making and profiling. Automated decision making means a decision made solely by automated means, without any human involvement. Profiling means the automated processing of your personal information to evaluate certain things about you. You have the right to information about these kinds of processing, and the right to challenge and ask for a human to review an automated decision.

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