Analyze performance of ads . We engage third-party analytics providers to help us analyze traffic to evaluate usage of the Services and to understand the performance of our advertisements. These third parties may use Tracking Technologies on the Services to collect information for such purposes.

For example, we use Google Analytics, a web analytics tool that may set cookies in your web browser, to help us understand how users engage with the Services. To learn more about Google Analytics' privacy practices, please click here . If you reside in a country which allows it to disable Google Analytics, please download and install the Google Analytics Opt-out Browser Add-on, which is available here .

Research . We use your personal information to administer surveys and questionnaires that help us better understand how MyFitnessPal users access and use the Services and for other research and analytics purposes, including to measure the effectiveness of the Services and the effectiveness of our marketing and advertising efforts.

Enhance and Personalize our Services . We use your personal information to improve and enhance our Services, including through the use of various technologies (e.g., business intelligence tools, machine learning systems, and artificial intelligence), personalize content and features to your interests and goals (e.g., providing suggestions, reporting and analytics, meal plans, and recommendations), and test out new features and updates to our Services.

Plan and Manage Events . We use your personal information to assist with event planning activities, such as event registration and attendance and connecting you with other event attendees. We may also use your personal information to facilitate special events, sweepstakes, contests, and promotions, which have their own specific participation rules.

Maintain Security and Protect Rights . We use your personal information to help monitor and maintain the security of the Services and our business operations. Additionally, we use your personal information to prevent and detect fraud, unauthorized activities and access, and other misuse of the Services to protect you, our business, and others from unauthorized transactions and other unlawful or unsafe activity.

Satisfy Our Legal Obligations . We use your personal information to comply with applicable legal and regulatory obligations and respond to legally valid requests and communications from law enforcement authorities to the extent required by applicable law.