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Is It Training on Me?
← Pipedrive · Privacy Policy

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Paragraph 86 of 218

Where we rely on legitimate interests to process your Personal Data, you can object to that processing as described in Section 10 "Your Rights and Choices" of this Privacy Notice. In response to your objection, we will stop processing your information for the relevant purposes unless we have compelling grounds in the circumstances or the processing is necessary in the context of legal claims. Pipedrive may also process your Personal Data for direct marketing purposes and you have a right to object to Pipedrive's use of your Personal Data for this purpose at any time.

Where we rely on consent to process your Personal Data, you can withdraw consent at any time as described in Section 10 "Your Rights and Choices" of this Privacy Notice

4.8 How We Use AI and ML

We use artificial intelligence and machine learning (together - the "AI") to improve Pipedrive Operations, enhance security, and automate certain processes. AI may help analyze data, including Pipedrive communications with Clients and Users, detect patterns, make predictions, provide recommendations and create AI-generated responses or other content for the purposes and pursuant to the legal bases described in Section 4 "How We Use the Information We Collect" of this Privacy Notice.

However, we do not carry out fully automated decision-making that can produce legal or similarly significant effects as defined under applicable law (for example, as defined in Article 22 of the GDPR or applicable U.S. state data protection laws). Where AI is involved in decision-making, we ensure appropriate safeguards are in place that are designed to minimize risk to you, including human review, where necessary. If a feature involves direct interaction exclusively with an AI, we may disclose this through clear visual indicators, such as labels, flags, or notices, so you understand you are not interacting with a human.

We may also use third-party AI services to support these activities.

Our AI processing evolves over time, and we remain committed to transparency. If our use of AI changes significantly, we will update this Privacy Notice accordingly, as described in Section 13 " Changes and Updates to This Privacy Notice ".

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